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Principles of Storytelling
The path.
What does story telling do?
Storytelling is how we connect, guide, and resonate with the audiences. Designers need to be aware of storytelling elements to create compelling narravities. This book gives designers a guide on how to think about storytelling and ways to implemenet a journey into a design project.
My role
Designer
Why does it matter?
Creates an emotional bond between the design and person.
The viewer is searching for something, they need help finding it.
Brings a lasting impact to the audience’s mind.
A designers role.
Build emotion through atmosphere, color, and sensory detail.
Implement action by having function, interaction, and engagement.
Use visuals to create a path that helps guide the viewer.
Laying the road.
Creating relationships.
Establish the path.
Create a journey.
Make it engaging.
Now it's your turn.
